A sales force can be used to achieve the sales of a product or service on a face to face basis either to sell in a new product or to maximize the distribution or sales of an existing product, either business-to-business or direct to the end consumer. This can be done either retail, wholesale or direct to the public and can be on a tactical basis to intermittently achieve short term objectives or on a strategic/contract basis to achieve long term objectives where the client has no desire to maintain a field sales force.

Here is a recent activity to enable you to get a feel for our experience and capabilities in this area:

Objectives: Our brief, predominantly, was to increase the sales of a “White Granary Loaf” that was new to the market and available at small independent retail bakeries. This activity was to support the launch of this new product creating awareness and encouraging trial to the end consumer while enhancing customer relationships. Overview: Working in partnership with Hovis a cinema style sampling tray was developed giving the ability to distribute samples in a small bakery. The targeted bakeries were visited by our sales force who implemented point-of-sale materials before distributing samples both inside and outside of the store encouraging the sale of the product to shoppers. Results: In certain bakeries an uplift in sales of 1150% was achieved dramatic increasing profits and awareness for a product line that was new to the market and by introducing this new product to the customer in a compliant and professional manner repeat orders were taken and this tactical approach has now been implemented on an on-going basis.

Client Testimonial: "RHM BBD recently used PromoPower to launch a new product in our Granary Flour range. During the weeks that we worked together we found PromoPower to be reliable, efficient and flexible enough to cope with any last minute changes. Their post activity feedback, comprehensive sales analysis and enthusiastic staff made our sampling campaign a real success"