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Data Capture activities
can be conducted to a targeted audience using
a range of techniques for qualitative or quantitative
data collection out in the field. This can be
done face to face to capture attitudes and Generating
Sales Leads or by using competition entries
to measure interest and capture Market Research
data for example. Data Capture activities can
be planned, implemented and managed where you
want them to happen with experienced personnel
effectively and economically by PromoPower.
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Here
is a recent activity to enable you
to get a feel for our experience and
capabilities in this area: |
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| Objectives: |
| As
part of the cider maker’s
continued commitment to encourage
responsible drinking, Aston
Manor Brewery, producer of the
UK’s leading White Cider,
Frosty Jack’s, commissioned
PromoPower to collect market
research data through a nationwide
responsible drinking tour. |
| Overview: |
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Launched to coincide with Freshers’
Weeks, the Frosty Jack’s
teams distributed over 15,000
responsible drinking packs,
in conjunction with drinkaware.co.uk,
giving advice and information
on alcohol consumption while
collecting data to be assimilated
for the client. |
| Results: |
| “After
surveying over 15,000 students,
we were shocked to find that
48.6% did not know the recommended
daily unit allowance for men
& women. Even worse, 47.1%
had no idea how many units of
alcohol their favorite drinks
contained! Although the Portman
Group and drinkaware.co.uk are
doing an excellent job promoting
responsible drinking, we take
the view, as do our other members
in the National Association
of Cider Makers, that suppliers
should contribute as much effort
as possible to promote this
cause.” |
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| Client Testimonial: |
 Glenn
Asquith, Sales & Marking Director
for Aston Manor explains: “As
producer of the brand leader in this
category, we have a responsibility
to our consumers to educate them on
both alcohol content of their favorite
drinks, and to stress recommended
daily allowances. He adds: “Let’s
hope these figures can be dramatically
reduced when we repeat the tour next
year!” |
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